in the world of
Swarovski Optik

Kathrin Puelacher
Manager PR & Internal Communication
Tel. +43/5223/511-6397
Mobile +43/664/625 6858
Press Photos
High Resolution images related to press releases can be downloaded from our image database

Stay Curious - SWAROVSKI OPTIK proudly presents the world’s first optical device to offer digital animal identification

February 17 2020

SWAROVSKI OPTIK’s latest innovation is a smart one: with the new dG (digital guide), the Tyrolean family business is proud to present a genuine world first. It is the very first long-range optical device to allow you to combine your viewing with automatic animal identification, documenting, and sharing. When used with the intuitive dG app, the dG with built-in camera is the ideal companion for anyone who is keen to learn more about nature.


Start smart: the dS rifle scope now comes with SR mounting rail

October 01 2019

With the dS, SWAROVSKI OPTIK has developed a “smart” rifle scope that provides hunters with the ultimate in high-tech support. It combines the optical quality of conventional sighting-in optics with the key benefits of a digital scope to create an impressive whole. From October 1, 2019, the family-owned company based in the Austrian Tyrol will be expanding its dS family to offer the rifle scope complete with proven SWAROVSKI OPTIK mounting rail (SR).


See the Unseen: SWAROVSKI OPTIK kooperiert mit Select Luxury Travel für Traumurlaub mit Weitblick

September 18 2019

Unvergessliche Momente auf handverlesenen Reisen: SWAROVSKI OPTIK und Select Luxury Travel sind ab diesem Herbst gemeinsam unterwegs. Mit den Ferngläsern des Spezialisten für hochpräzise Fernoptik entdecken Urlauber Details und Außergewöhnliches auf den besonderen Reisen des Berliner Luxusreiseveranstalters.


andBeyond and SWAROVSKI OPTIK announce strategic partnership

July 18 2019

In a coming together of like-minded companies, conservation-led travel brand andBeyond has partnered with high-quality optics manufacturer Swarovski Optik to create unique experiences for guests at andBeyond’s lodges and camps.


SWAROVSKI OPTIK: “Digiscoper of the Year” reinvents itself – now it all happens on Instagram

July 16 2019

The 14th edition of SWAROVSKI OPTIK’s internationally popular “Digiscoper of the Year” competition has had a makeover. For the first time, all entries have to be made via Instagram, and the winners will be selected at random so that amateur digiscopers also have an opportunity to showcase their photos.



July 01 2019

Responsible hunting over long distances demands an experienced shot. Local knowledge, correct estimations of external influences, personal experience, and the right equipment are key factors that can have a decisive influence on shot accuracy. The latest rifle scope from SWAROVSKI OPTIK is the perfect high-performance companion for challenging hunts. The Z8i 3.5-28x50 P offers excellent detail precision, even over long distances, and will win you over with its limitless versatility. The newest member of the Z8i family will be available from selected retailers from September 2, 2019.

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