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70 years SWAROVSKI OPTIK - An original is an original is an original

September 10 2019

70 years SWAROVSKI OPTIK - An original is an original is an original

We at SWAROVSKI OPTIK are celebrating 70 years of courage. For seven decades, we have been inventing, designing, and manufacturing long-range optical products of the highest precision for demanding users, repeatedly revolutionizing the industry.

Listen to the tale of the world’s first binocular with wrap-around grip – the EL – as told by Franz Erler, Head of Quality Assurance. Although originally developed for the birding community, the EL binoculars quickly gained popularity among hunters too thanks to their light weight, swift focusing mechanism, and easy handling, as Daniel Rotter, Head of Test and Measurement knows. Thanks to the EL’s high complexity, it took our competition quite a while to catch up.

 

 

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