in the world of
Swarovski Optik



Ownership Structure

SWAROVSKI OPTIK, together with the Crystal business unit and Tyrolit, the manufacturer of grinding materials and tools, is part of the Swarovski Group which is wholly owned by the Swarovski family. The values and tradition of this family company make for visionary, responsible and enduring corporate development in which people, in the shape of customers and employees, and a respectful way of dealing with nature and its living beings play a central role.

Market position

As the manufacturer of high-precision long-range optical products for the highest quality standards and superior operating comfort, SWAROVSKI OPTIK is one of the world’s leading suppliers of long-range optics for hunting, nature observation and birding as well as travel and leisure. By concentrating on highest optical performance, functional innovation and cutting-edge design, SWAROVSKI OPTIK has successfully carved its position as the premium brand. Extensive warranty and service benefits complete the uncompromising commitment to quality and ensure a high level of customer satisfaction.

Company data 2019

SWAROVSKI OPTIK produces exclusively at its headquarters in Absam/Tyrol. The turnover in 2019 was 158,7 million euro (2018: 156,3 million euro) and the export ratio is 91%. The company has around 980 employees.


The binoculars, spotting scopes, rifle scopes, and optronic instruments are products of choice for demanding users. The company’s success is based on its innovative strength, the quality and intrinsic value of its products, and their functional and aesthetic design.

Market presence

Represented in 92 countries across the globe with direct sales operations in more than 47 countries.

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